Curriculum Vitae

Noel graduated from the University of Notre Dame Mendoza College of Business with dual majors in Marketing and Design. He holds Certificates of International Business and Asian Pacific Studies from Notre Dame Australia. Noel also holds an MBA from the Georgetown University McDonough School of Business. He is a member of the board of Directors of Nature Forward, an important non-profit naturalist institution based in the Washington Capital region.

Education

GEORGETOWN UNIVERSITY
The McDonough School of Business, Washington, DC
Master of Business Administration (MBA)

UNIVERSITY OF NOTRE DAME
Mendoza College of Business, Notre Dame, IN
Bachelor of Business Administration (BBA), Marketing, Graphic Design

UNIVERSITY OF NOTRE DAME AUSTRALIA
Notre Dame Semester Abroad Program, Fremantle, Australia
Certificates, International Business and Asian Pacific Studies

Experience

VICE PRESIDENT OF MARKETING, CREATIVE DIRECTOR

Bozzuto, Washington, DC, January 2022-Present
Diversified real estate company celebrated for its upscale multi-family developments, construction, property management, and homebuilding across the US.

  • Lead the positioning of the Bozzuto brand as a distinct and compelling voice in the multifamily space through impactful storytelling, data-driven brand strategy, media planning, and dialed creative execution across the organization's four companies.

  • Principally responsible for the brand launch and commercial performance of an active new development pipeline of over 20,000 Class A, investment-grade apartment units across the organization’s nation-wide footprint.

  • Oversaw the launch of over 130 apartment brands across the country, equating to over 35,000 new apartment units entering the portfolio and 63% growth in the organization over a 6-year tenure.

  • Contributions equated to a financial value of over $16 billion to the organization’s menu of institutional investors. Clients have included JP Morgan, Northwestern Mutual, MetLife, Prudential Real Estate Advisors, and Barings.

  • Lead and mentor a team of high performing Directors and Senior Marketing Managers responsible for the financial health of the organization’s portfolio of properties. Jan 2022-Present

Previous Bozzuto Roles

  • Sr. Director, Marketing & Brand Development Aug 2020-Jan 2022

  • Director, Marketing & Brand Design Apr 2019-Aug 2020

  • Sr. Manager, Marketing & Brand Development Jun 2017-Apr 2019


GLOBAL MARKETING & COMMUNICATIONS CONSULTANT

Piquadro S.p.A., Milan, Italy, March 2015-July 2015
Italy-based luxury leather goods company specializing in premium business and travel items worldwide.

  • Developed a multi-year international growth strategy focused on Piquadro’s US expansion.

  • Analyzed and expanded upon European consumer segmentation data and brand positioning as it compares to the United States market.

  • Analysis included development of new messaging, campaign creative, media strategy, and budget plan, presented to Piquadro CEO and marketing senior leadership in Bologna and Milan, Italy.

  • Deliverables contributed to the US launch of Piquadro’s first flagship brick and mortar retail presence in New York, NY in July 2015. Mar 2015-Jul 2015


SENIOR MARKETING MANAGER, ASSOCIATE

Hickok Cole, Washington, DC, September 2007-July 2017
Prominent Washington, DC-based design firm serving Fortune 100, non-profit and government clients.

  • Creative Directed and executed upon award-winning corporate marketing campaigns across the firms four divisions including multi-family housing, commercial architecture, interior design, and creative.

  • Contributed to the launch of the firm’s two new flagship divisions, Hickok Cole Creative, and Hickok Cole Lifestyle.

  • Drove conversion rate of 65% for 900+ RFPs, contributing to annual average firm revenue of over $30MM. Proposals resulted in 500+ secured contracts and completed projects. Clients have included: NPR, Jones Lang LaSalle, Raytheon, Blackboard, and National Geographic.

  • Additional duties included the oversight and development of the annual marketing budget and management of the marketing and creative department staff. Sept 2007-Jul 2017

Distinction

Board of Directors, Nature Forward, Chevy Chase, MD
NGO focused on preservation, advocacy, and sustainability across the Washington Capital region. Formerly Audubon Naturalist Society. Oct 2021-Present

  • Member, Naming the Future Task Force centered around the rebrand and repositioning of this important 125-year-old naturalist institution.

  • Member, Development Committee charged with ensuring the financial health and continued growth of the organization.

Speaking Engagements

  • “Crafting Effective Brands for Multifamily Residential”, Multi Family Executive, Las Vegas, NV, October 2024

  • “Search Convergence: Navigating the Future of Apartment Websites”, Apartmentalize, National Apartment Association, Philadelphia, PA, June 2024

  • “Multifamily Marketing & Leasing Trends”, NAHB International Builders Show, Las Vegas, NV, February 2024

  • “20 Pounds of Brand in a 10 Pound Bag”, Apartmentalize, National Apartment Association, San Diego, VA, June 2023

Articles

  • Carson, N. D. (March 2024). Talking about apartment marketing and leasing trends. Multi-Housing News. Available at https://www.multihousingnews.com/talking-about-apartment-marketing-and-leasing-trends/.

  • Carson, N. D. (May 2024). Search convergence: Navigating the future of apartment websites. National Apartment Association. Available at https://www.naahq.org/search-convergence-navigating-future-apartment-websites.

  • Carson, N. D. (July 2023). Bringing the leasing office to the prospect. National Apartment Association. Available at https://www.naahq.org/bringing-leasing-office-prospect-0.

“Creativity is intelligence having fun.”
— Albert Einstein